8/2/09

FUNNY!





Its like a garage sell for record labels! Anyway, while music sales continue to decline, record labels are looking for creative ways to make extra cash and they may have just found it. Island Def Jam Music Group are planning to include ads in the 34 page booklet for Mariah Carey’s upcoming album Memoirs of an Imperfect Angel. The booklet will be a co-production between ELLE magazine and will include ads from Elizabeth Arden , Angel Champagne, Carmen Steffens, Le Métier de Beauté and the Bahamas Board of Tourism

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The mini magazine contains Mariah-centric editorial (”VIP Access to Her Sexy Love Life,” “Amazing Closet,” “Recording Rituals”) and lifestyle advertising along with lyrics and other CD booklet elements. ELLE contributed the editorial and designed the layout. Get a look at the ads HERE.

If the experiment goes well, the label is eyeing bigger brand deals for booklets of the upcoming CDs by Rihanna, Bon Jovi, Kanye West and other artists.

who on earth would buy some an album for info on Mooriah Carey? Vip access to her Sexy Love Life?? HA!


Source : ThegossipKid

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